Selecting the right variety requires tailor-made advice since it depends on the grower’s specific growing conditions, their customers’ wishes and the latest market developments. Our representatives will not recommend a variety unless they themselves are convinced that it is the best choice for the customer’s situation. It is important to us that our varieties subsequently produce an optimal result, which is why we devote a lot of time and effort to sharing knowledge. We use the knowledge that we gain as input for our breeding activities.
Especially in developing countries, many growers lack the necessary technical knowledge. In such cases, we often work with local partners based on the ‘train the trainer’ principle. Projects such as SEVIA help ambitious pioneers’ knowledge to spread like an inkblot at local level.