More and more people around the world are suffering from obesity due to a lack of physical exercise combined with an abundance of unhealthy food: a lifestyle problem that is proving difficult to tackle. Yet, at the same time, food shortages persist in developing countries, where many citizens have a specific and chronic micronutrient deficiency. Therefore, vegetables and the vitamins and minerals they contain play an increasingly important role in a healthy diet.
Appealing and available
The more vegetables people eat, the better. That’s why we are focused on making every type of vegetable appealing and available. In addition, we gather data on the health benefits of our varieties. Our partners can then use that information when promoting certain vegetables. For eastern parts of Africa we are developing productive varieties from a number of local crops. This helps us to boost the income of local farmers while also stimulating overall vegetable consumption.