30/08/2023

Innovative Asian companies to share their future plans at the Leafy Hydroponics Event

The rising popularity of fresh and healthy leafy vegetables among young Asian consumers is creating a fast-growing market for hydroponically grown ‘leafies’. To share the latest insights into this market, Rijk Zwaan is organising a free two-hour Leafy Hydroponics Event on 5 September, one day before Asia Fruit Logistica starts. To hear expert views on three topics – market trends, technology and sales & marketing – join us at this unique event!

The rising popularity of fresh and healthy leafy vegetables among young Asian consumers is creating a fast-growing market for hydroponically grown ‘leafies’. To share the latest insights into this market, Rijk Zwaan is organising a free two-hour Leafy Hydroponics Event on 5 September, one day before Asia Fruit Logistica starts. To hear expert views on three topics – market trends, technology and sales & marketing – join us at this unique event!

Global and Asian market trends

The Leafy Hydroponics Event kicks off with an overview of the global leafy greens landscape and convenience market trends by Bauke van Lenteren, Marketing and Leafy Green Specialist at Rijk Zwaan. Friso Klok, Rijk Zwaan Area Sales and Chain Manager for South East Asia, subsequently looks at developments in the hydroponics market specifically in the Asian region.

The companies who will be presenting at our Leafy Hydroponic Seminar in Hong Kong!

Hydroponics technology trends

What are the most promising new technological solutions for hydroponically grown leafies in the Asian market? In the event’s second session, four hardware experts – Manuel Madani from greenhouse tech company PrivaRani Bassil from substrate specialist Klasmann-DeilmannKurt Cornelissen from installation company Hortiplan NV, and Craig D'Souza from lighting expert Philips Horticulture LED Solutions – discuss best practices suitable for the local market, share their learnings and challenges and give insights in their future vision of this market.

Sales & marketing success stories

A panel discussion rounds off the Leafy Hydroponics Event, with four successful Asian companies explaining how they operate in their respective markets. They each share their vision, the latest product developments and future plans in terms of sales & marketing. The four inspiring businesses are:

Giant Singapore – part of DFI Retail Group – a commitment to service

Operating 10,700 outlets in 13 Asian markets and territories, the DFI Retail Group is a leading pan-Asian retailer delivering quality and value to Asian consumers by offering leading brands, a compelling retail experience and great service. Product Manager for Produce Yoon Chyi Fong will provide retail and consumer insights of the leafy category in Singapore.

AquaGreen Hong Kong – planting the seeds for a better future

Aquagreen is a hydroponic company based in Hong Kong that specializes in growing fresh, flavorful, and pesticide-free greens using innovative hydroponic technology. They offer a variety of salad greens, fruit veggie and supply produce to restaurants and hotels in Hong Kong. In 2012, Aquagreen was founded by Tracey Lam and Ricky Lau. Over the past 11 years, Tracey and her team have created a successful farming business and built an all-green, market-dominant brand. Tracey Lam will share her market success stories during the panel discussion.

Nutrifresh Farms – transforming the future of food

Driven by a strong passion for agriculture, friends Sanket Mehta and Ganesh Nikam decided to leave their successful careers to found Nutrifresh Farms in 2016. At their farms, based in Pune, India, the sustainable and innovative farming practices are exemplary and defining new industry standards. Combining indegenised technology with agriculture, Nutrifresh has taken the lead in hydroponic farming, revolutionising the way it grows and distributes fresh produce. At the Leafy Hydroponics Event, Ms Varija Khanna, Deputy General Manager of Nutrifresh, will discuss how the company is helping to transform the future of food in India.

Varija Khanna from Nutrifresh

@Live Well – excellent taste without compromise

Asian consumers are increasingly opening up to healthy eating and are looking for food with fewer calories and less use of chemicals. With this in mind, since being founded in Malaysia in 2007 by Champ Fungi Sdn Bhd, Live Well has been on a quest to become the leading ready-to-eat salad producer in Asia. The company is all about delivering excellent taste without compromise, as Robin Yau, Director of Sales & Marketing, will explain during the panel discussion.

Register now

If you’re keen to join us for the free Rijk Zwaan Leafy Hydroponics Event at the Asia Expo in Hong Kong on 5 September (15:00-17:00 hours), please register yourself. Make sure to register each attendee separately. We are looking forward to welcoming our customers and value chain partners within the leafy hydroponics business from China, Japan, South Korea, Malaysia, Singapore, Thailand, The Philippines, India, Indonesia, Australia and New Zealand.

Join Rijk Zwaan in moving Freshly Forward

‘Freshly Forward, from Foundation to Future’ – this is the theme Rijk Zwaan has chosen to encapsulate its roadmap for tackling today’s challenges, together with its partners. We will be presenting robust and resilient solutions as well as inspiring innovations at Asia Fruit Logistica 2023. Visit us at Booth 3L12, Hall 3 and join Rijk Zwaan in moving Freshly Forward!

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