Salatrio: Rijk Zwaan demo reveals these five insights
The Salatrio concept – a single, colourful head of ‘living lettuce’ made up of three different types – has been around for years and continues to gain popularity worldwide. At
Rijk Zwaan starts breeding soft fruit
Rijk Zwaan has been active in vegetable breeding since its foundation in 1924. The company is now launching a new breeding programme for soft fruit, aimed at broadening its product
New Rijk Zwaan varieties create more choice in the leek market
Since last year, leek growers have had more varieties to choose from. Rijk Zwaan is aiming to play a serious role in this important crop, following an intensive period of
Tatayoyo® wins Fruit Logistica Innovation Award 2023
The new snack pepper brand Tatayoyo has won the Fruit Logistica Innovation Award 2023! The Dutch vegetable breeding company Rijk Zwaan is extremely honoured for this recognition of fresh produce
Join Rijk Zwaan in moving Freshly Forward at Fruit Logistica
‘Freshly Forward, from Foundation to Future’ – this is the theme Rijk Zwaan has chosen to encapsulate its roadmap for tackling today’s challenges. The vegetable breeding company is moving Freshly
Rijk Zwaan launches first tomato varieties with high resistance against ToBRFV
The Tomato Brown Rugose Fruit Virus or ToBRFV has been causing major economic losses in tomato cultivation worldwide. Rijk Zwaan’s team of researchers found new, unique genetics resulting in a
Rijk Zwaan continues to innovate
In the 2021/2022 financial year, vegetable breeding company Rijk Zwaan generated a total net turnover of €534 million and invested 30% of its turnover back into research and development.
Youyou Agricultural Company on Rijk Zwaan's Kawaguchi - ‘Kawaguchi RZ meets Chinese consumers’ requirements for pink tomatoes’
In China, the pink beef tomato Kawaguchi RZ is becoming more popular every day as consumers recognise its unique quality in terms of colour, size and taste. “There is a
Vivian Wang of Dole China: ‘Striving to double the sales of colourful Sweet Palermo’
The four colours of Rijk Zwaan’s Sweet Palermo sweet peppers have made their way to China thanks to Dole. As one of the world’s largest food companies, it combined promotional
Rijk Zwaan lettuce is rapidly gaining ground in Japan
Japan is known for its healthy and artful cuisine, yet raw vegetables and salads are typically used only as a garnish or as small side dishes. Sun Globe Food’s new
Asia Fruit Logistica: All about our products!
Asia Fruit Logistica is all about Colourful Life for Rijk Zwaan!
Check out our brochures and leaflets of our highlighted concepts and brands at Asia Fruit Logistica 2022.
‘My dream is to see SN!BS in every corner of India’ Story of Vinod Kumar M., Head of Sourcing Fruit & Vegetables at Bigbasket
Rijk Zwaan’s colourful range of snack vegetables made its debut on the Indian market just last year. Today, SN!BS are already sold through six grocery retail chains in India and
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