The new snack pepper brand Tatayoyo has won the Fruit Logistica Innovation Award 2023! The Dutch vegetable breeding company Rijk Zwaan is extremely honoured for this recognition of fresh produce professionals’ enthusiasm for Tatayoyo. This unique ready-to-eat pepper with bursting flavours is one of Rijk Zwaan’s inspiring innovations for the vegetable category showcased at Fruit Logistica 2023.
Heleen van Rijn - Wassenaar, Specialist Marketing Pepper at Rijk Zwaan, comments: “We are very happy and honoured to have won this prize with Tatayoyo. It’s a great recognition of our collaborative approach with customers and chain partners. Many thanks to everyone involved!”
Many visitors tasted Tatayoyo during Fruit Logistica, she continues. “They were positively surprised by the bursting flavours of this ready-to-eat snack pepper. We always strive to offer purpose-driven products that advance the market by adding value for growers, chain partners, retailers and consumers. Winning the Fruit Logistica Innovation Award shows that they want to join us in moving ‘freshly forward’. We invite our partners to explore the unknown: Tatayoyo, a tropical adventure!”
The Tatayoyo story started more than ten years ago. When breeders at Rijk Zwaan discovered a ‘wild’ pepper bursting with flavour, they immediately felt this was the opportunity to create something really different. It took years of crossing varieties to develop the first commercial version of Tatayoyo. Thanks to the intense sweetness and greater presence of aromas, Tatayoyo is a truly new experience for the pepper category. As an added bonus, Tatayoyo peppers have almost no seeds, making it ideal for snacking.
All this makes Tatayoyo the premium snack pepper that retailers have been waiting for, says Van Rijn - Wassenaar: “Tatayoyo works in both high-tech and mid/low-tech crop systems, so it can be on shelves all year round. Growers and retailers in North America have already started introducing Tatayoyo, and we would be delighted to help other partners do the same.”
“Together with our chain partners, we want to successfully introduce this product in as many countries as possible worldwide. And winning the Fruit Logistica Innovation Award 2023 is a huge incentive to do so.” Partners that are interested in Tatayoyo are welcome to contact Rijk Zwaan to set up trials and to prepare a marketing plan.
Winning the Fruit Logistica Innovation Award 2023 is a particularly special milestone for Rijk Zwaan, because it is the first time any company has won the award three times. Rijk Zwaan previously won it in 2006 with Salanova® and in 2017 with KnoxTM. “This gives us extra inspiration to keep innovating and move ‘freshly forward’ with our partners,” states Van Rijn - Wassenaar.
‘Freshly Forward, from Foundation to Future’ is the theme Rijk Zwaan has chosen to encapsulate its roadmap for tackling today’s challenges. The vegetable breeding company is moving Freshly Forward both with and for partners in the entire fresh value chain, because fresh solutions hold the key to meeting many of today’s demands. Find out more about the company’s robust and resilient solutions as well as inspiring innovations and join Rijk Zwaan in moving Freshly Forward.