Whether as an ingredient in a fresh salad, panfried with eggs, or grilled on a barbecue: Chinese consumers love to share their creative ways of preparing Rijk Zwaan’s Sweet Palermo®. “For me, their enthusiasm is the most inspiring part of our campaign,” says Vivan Wang, Marketing Director at Dole China. The company is committed to bringing ‘sunshine’ and ‘fresh’ to consumers’ daily lives, and Sweet Palermo plays a role in that. This prizewinning sweet pointed pepper brand will be showcased at the Rijk Zwaan booth at Asia Fruit Logistica.

At Vietnam’s Mai Khoi Farm, they care about a healthy life for people. “We grow a range of peppers because of their high quality and health benefits. The cooperation with Rijk Zwaan in promoting products providing technical support and training, helps us meet international standards,” says CEO Nguyen Thi Kim Ngan. Visiting the Rijk Zwaan booth at Asia Fruit Logistica is a way for Mai Khoi Farm to connect to the world.

Contributing to a healthy lifestyle is a key driver of the ambitious Indian nursery, Nutrifresh. One way they achieve this is by cultivating SN!BS snack vegetables. “Children love the colours and shapes, while retailers are always keen on new products. Rijk Zwaan is my trusted partner for new varieties, high-quality seeds, agronomic help, and marketing connections. The company feels like a close friend,” co-founder and CEO Sanket Mehta says. He is looking forward to visiting the Rijk Zwaan stand again at this year’s Asia Fruit Logistica in Hong Kong.

Rijk Zwaan, an international fruit and vegetable breeding company, is celebrating its first centenary. Since its foundation in 1924, Rijk Zwaan has grown into a global player active in more than 100 countries. The centenary celebrations kicked off on 1 July, the exact date that the company was originally founded.

Last week, Rijk Zwaan’s Tatayoyo and Sweet Palermo received high recognition from the International Taste Institute (ITQI). The esteemed ITQI jury, consisting of multiple renowned chefs, awarded high marks to Rijk Zwaan’s products. Tatayoyo achieved the highest rating of three stars for its exceptional, appearance, olfaction, bursting flavour and texture. Sweet Palermo also received excellent scores, with the yellow sweet pointed pepper earning three stars as well. This recognition perfectly aligns with Rijk Zwaan's strategy to support these products with a brand that allows the company to explain their benefits throughout the supply chain.

We proudly announce the launch of our e-learning course on indoor sweet pepper cultivation, tailored specifically for India. This comprehensive course aims to revolutionize sweet pepper farming practices, catering to both seasoned growers and newcomers to the industry.

In December 2023, Rijk Zwaan Vietnam completed the construction of the first research & development station in Lam Dong province. The location is 1000 meters above sea level and has easy access from the Lien Khuong International Airport. From now on, this station will be the central hub of Rijk Zwaan’s R&D activities for Southeast Asia countries. Its total area is 3,8 hectares, divided into separate parts for different functions. This includes office areas, warehouses, greenhouses, net houses and open fields.

"Growing quality vegetables in the tropical lowlands is possible when we use the right varieties, the right growing strategy and the right technology", shared Friso Flok, Area Manager of Southeast Asia countries at Rijk Zwaan. The proof was shown in the annual Field Days, 19 – 23 February, hosted and organized by Dutch Greenery, the distributor of Rijk Zwaan in Thailand.