Making salad leaves tasty, visually appealing and improving shelf life is what Rijk Zwaan's Salanova® mixed butter leaf varieties are all about.

Since 2022, Vietnam’s Kingfoodmart and Rijk Zwaan have been strategic partners. “Working together gives us a chance to become a pioneer in selling new vegetables in the market, such as baby celery, baby spinach and mixed Crystal lettuce,” Hồng Trương explains. In product sampling sessions, Sweet Palermo juice turned out to appeal to consumers’ taste buds.

Sri Lankan consumers traditionally consume vegetables in cooked form, making fresh salads an uncommon choice. However, Modern Agri, the Rijk Zwaan distributor in the country, is on a mission to change that. With the launch of The Salad Bar on January 20, 2025, they hope to encourage more people to embrace fresh, high-quality salads.

Fruit and vegetable breeding company Rijk Zwaan generated a total net sales of €627 million in the 2023/2024 financial year.

After nearly 15 years of accompanying Vietnamese agriculture and officially establishing a subsidiary since 2017, Rijk Zwaan continues to affirm its long-term investment commitment with the opening of a new Research and Development Center in Lam Dong - a key agricultural area. The facility promises to accelerate the development of vegetable and fruit varieties to meet the specific needs of the Southeast Asian market. The opening event took place in the joyful atmosphere of the 100th anniversary of Rijk Zwaan.

Whether as an ingredient in a fresh salad, panfried with eggs, or grilled on a barbecue: Chinese consumers love to share their creative ways of preparing Rijk Zwaan’s Sweet Palermo®. “For me, their enthusiasm is the most inspiring part of our campaign,” says Vivan Wang, Marketing Director at Dole China. The company is committed to bringing ‘sunshine’ and ‘fresh’ to consumers’ daily lives, and Sweet Palermo plays a role in that. This prizewinning sweet pointed pepper brand will be showcased at the Rijk Zwaan booth at Asia Fruit Logistica.

At Vietnam’s Mai Khoi Farm, they care about a healthy life for people. “We grow a range of peppers because of their high quality and health benefits. The cooperation with Rijk Zwaan in promoting products providing technical support and training, helps us meet international standards,” says CEO Nguyen Thi Kim Ngan. Visiting the Rijk Zwaan booth at Asia Fruit Logistica is a way for Mai Khoi Farm to connect to the world.

Contributing to a healthy lifestyle is a key driver of the ambitious Indian nursery, Nutrifresh. One way they achieve this is by cultivating SN!BS snack vegetables. “Children love the colours and shapes, while retailers are always keen on new products. Rijk Zwaan is my trusted partner for new varieties, high-quality seeds, agronomic help, and marketing connections. The company feels like a close friend,” co-founder and CEO Sanket Mehta says. He is looking forward to visiting the Rijk Zwaan stand again at this year’s Asia Fruit Logistica in Hong Kong.